Cloudport Digital Marketing Strategy

Closed
Cloudport
Toronto, Ontario, Canada
Employer
(1)
3
Project
Academic experience
120 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
content creation target audience machine learning chatbot content strategy drip marketing cloud migration digital marketing software development business intelligence
Details

The main goal of this project is to create a comprehensive digital marketing strategy for Cloudport that relates to AI, machine learning, mobile and web software development, cloud migration and optimization, business intelligence modernization, includes landing pages, drip marketing, chatbot content, and blog content to increase user engagement.


Deliverables

To achieve the project goal, learners will need to complete the following tasks:


- Researching the target audience and creating buyer personas.


- Developing a content strategy and creating content for the website and blog.


- Creating landing page content and optimizing them for conversions.


- Setting up and managing drip campaigns.


- Creating content for a chatbot.


- Measuring and analyzing the results of the digital marketing strategy.


Mentorship

I will support learners with up to 3 hours per week and access to company information. Options for marketing tools.

About the company

Company
Toronto, Ontario, Canada
11 - 50 employees
It & computing

Cloudport provides custom technology consulting