The main goal for the project is to improve the visibility and ranking of the NBA Cap Tracker website on search engine results pages (SERPs) in order to increase organic traffic and attract more users to the platform. This will involve optimizing on-page elements, improving website speed and performance, conducting keyword research, creating high-quality content, and implementing off-page SEO strategies such as link building.

- Conducting a comprehensive SEO audit of the NBA Cap Tracker website to identify areas for improvement.

- Implementing on-page SEO elements such as meta tags, headings, and internal linking structure.

- Optimizing website speed and performance for better user experience and search engine rankings.

- Performing keyword research to identify relevant and high-volume search terms for the NBA Cap Tracker niche.

- Creating and optimizing high-quality content, including blog posts and landing pages, based on the keyword research.

- Developing and executing an off-page SEO strategy, including link building and outreach to relevant websites and influencers.

-Provide a presentation (PPT or PDF) on SEO strategy maintenance. Upload PPT or PDF to the Riipen Portal.

-Upload all relevant materials developed in the project to the Riipen portal, including but not limited to, source code, research findings, analytics, and any other documentation developed during the project.

NBA Cap Tracker staff with provide team members with Regular meetings via zoom, staff time, access to data, email communication, etc.