The main goal for the project is to improve the current website of Haletale Inc. with clear and strategic content ideas. This will involve several different steps for the learners, including:

- Conducting a thorough analysis of the current website content and identifying areas for improvement.

- Developing a content strategy that aligns with Haletale's mission and target audience.

- Generating new and strategic content ideas for the website, including but not limited to, property management tips, real estate industry insights, and technology trends.

- Collaborating with the marketing team to ensure the content strategy integrates with overall marketing efforts.

- Implementing the new content ideas on the website and monitoring their performance.

By the end of the project, learners should complete the following tasks:

- A comprehensive analysis report of the current website content with identified areas for improvement.

- A detailed content strategy document that outlines the proposed approach and content ideas.

- A set of new and strategic content pieces ready for implementation on the website.

- Integration of the new content on the website and a performance monitoring plan.

Final deliverables:

- A final report summarizing the entire process, including the analysis, strategy, content ideas, implementation, and performance monitoring.

- A presentation explaining the rationale behind the content strategy and the impact of the new content on the website.

The candidate will be provided with required mentorship from the CEO himself and Letter of recommendation along with potential future job oppertunites