Digital Financial Education Finishing Team
Project scope
Categories
Communications Market research Operations Marketing strategySkills
target audience newsletters graphic design credit counseling communication marketing content creation financial education page layout debt management planningNumber of individual students required: 1-5
We would like students to help us to create, update, and develop our written and graphic content so that our online financial education programs match our vision, mission, and target audience. We will have the student focus on a single webinar or financial education program already designed by our financial education expert but that requires updating, fleshing out, and/or polishing. We will ensure the student has a clear understanding of what these elements are for our organization.
About Money Fit
Money Fit is a nonprofit credit counseling agency founded in 1996, serving adult consumers across the US "to significantly improve the financial well-being of our clients, and assist them in achieving a better overall quality of life through credit counseling, debt management, and credit and debt education programs."
In late 2019, we pivoted our financial education from in-person community-based financial education courses to online, interactive, learner-paced financial education webinars and courses. Our annual participation increased from less than 3,000 to nearly 8,000, which 2021 projections over 12,000. As a nonprofit, we offer all of our financial education webinars and workshops free to the public.
We have 30 employees across our two offices (Boise, Idaho and Bohemia, New York), most of whom work directly in counseling or customer service.
Student Involvement
To improve and build upon our online financial education projects, the student(s) can expect to:
- Work directly with our education and marketing managers
- Become very familiar with one financial education online course, taking ownership of content accuracy, accessibility, and language-suitability
- Review the financial education webinar/course to match the content, graphic design, page layout, and user interface with the target learner
- Assist with a social media (re)launch (YouTube, Twitter, and Facebook) to promote the completed course/webinar
- Assist and contribute to writing blog articles, email newsletters, and other content pieces to reach target learners and increase interaction with our programs
- Work with education manager to set up appropriate data tracking, evaluation, and reporting metrics
- As assigned, research consumer tendencies and provide input into appropriate media and outlets that are most beneficial for growing our program interaction
Ultimately, you will be working on content creation and development for our organization, including written lectures, video, social media, and other collateral that we can use to improve our current financial education programs.
Expected Time Requirements
We expect the review and preparation for the release of each financial education course/webinar to require 5-25 hours per month (15-40 hours total per student) for approximately two to three months, depending upon the chosen course and student availability.
Preferred Skills/Skills Used during Project
- Graphic Design
- Oral/Written Communication
- Research/Reporting
- Digital Technology
- Logic/Critical Thinking
- Professionalism/Work Ethic
- Consumer/Marketing Insight
- Video Design/Editing
If you like the sound of growing your communication and marketing skills while offering some valuable and long-lasting assistance to those in need, we have a challenge for you to tackle. We'd love to hear from you.
Money Fit plans to offer the student(s) direct access to and mentoring by professional managers with nearly 20 years of experience each in the field. Students can expect:
- to join brief, weekly team meetings (if applicable) by Zoom with our education manager and/or our marketing manager to provide overview of weekly objectives
- to join brief, weekly individual meetings by phone/Zoom with our education manager and/or our marketing manager to discuss the week's tasks, expectations, and available resources
- to gain immediate, direct access by phone or email during business hours to our education manager and/or our marketing manager for questions, concerns, or challenges
- subject brief (1-2 paragraph) reports regularly (usually weekly) on assignments, including progress, challenges, and proposed solutions
About the company
Money Fit by DRS inc. offers a variety of debt relief programs to consumers in order to help them establish a solid financial future by eliminating their current challenges. As a nonprofit organization, our focus is on preventing financial issues and helping individuals develop strong core competencies in personal finance. Our Credit Counseling Services & Personal Finance Education programs provided through the Money Fit Academy are free to participate in.