Trillagy, a company looking to enhance its social media presence, seeks to understand how its current strategies are performing and identify areas for improvement. The project involves analyzing Trillagy's social media engagement across platforms such as Facebook, Twitter, and Instagram. By examining metrics like likes, shares, comments, and follower growth, the team will assess the effectiveness of current content and strategies. The goal is to provide actionable insights that can help Trillagy increase its reach and engagement with its target audience. This project allows learners to apply their knowledge of social media analytics, digital marketing strategies, and data interpretation. The tasks are closely related and can be completed by a team of marketing students.

The deliverables for this project include a comprehensive report detailing the analysis of Trillagy's social media engagement. The report should include visual representations of data, such as graphs and charts, to illustrate findings clearly. Additionally, the team will provide a set of recommendations for improving social media strategies based on the analysis. A presentation summarizing the key findings and recommendations will also be delivered to Trillagy's marketing team.