Launch Marketing Email Campaign for Savi Finance

Open
Savi Finance
Toronto, Ontario, Canada
Ralph Maamari
Chief Executive Officer
(19)
5
Preferred learners
  • Anywhere
  • Academic experience
Categories
Graphic design Market research Digital marketing Copy writing Marketing strategy
Skills
performance analysis target audience finance marketing visual assets financial technology (fintech) email marketing
Project scope
What is the main goal for this project?

Savi Finance, a fintech startup, is preparing for its upcoming product launch and requires a comprehensive email marketing campaign to effectively reach its target audience. The goal of this project is to create a series of engaging and informative marketing emails, along with accompanying visual assets, to generate interest and drive user sign-ups. The project will involve understanding the brand's voice, identifying key messaging points, and designing visually appealing email templates. This initiative will help Savi Finance build a strong initial user base and establish a solid foundation for future marketing efforts.



Key tasks include:


- Researching and defining the target audience.


- Crafting compelling email copy that aligns with Savi Finance's brand voice.


- Designing visually appealing email templates and graphics.


- Setting up and testing the email campaign using an email marketing platform.


- Analyzing and reporting on the campaign's performance.

What tasks will learners need to complete to achieve the project goal?

The project will result in a complete email marketing campaign ready for deployment. Specific deliverables include:


- A detailed target audience profile.


- A series of 5-7 marketing emails with engaging copy.


- Custom-designed email templates and visual assets.


- A fully set-up and tested email campaign within an email marketing platform.


- A performance analysis report with recommendations for future campaigns.

Supported causes
Industry, innovation and infrastructure
About the company

Track & Optimize all your finances and automate planning through forecasting for the future for significant purchases such as your dream home, car or vacation.

Savi Finance is a Personal Finance Planning SaaS Web Application with a companion Mobile App that helps people build life plans without the need for a financial advisor by democratizing advanced financial concepts in a visually appealing way all while maintaining plan privacy.

Now with Social Insights & Guilt-Free Spend Limits!

With built-in collaboration with friends and family, AI algorithms to generate life plans in a few seconds, broader picture planning to help plan for the long term, and real-time insights from the economy and users in similar demographics, we feel that Savi Finance is the best way to plan and take control of your financial life.