The CityLayer Development and Marketing Initiative aims to assist Project: Human City in creating a software service designed to enhance the operational efficiency of city administrations. The project focuses on developing a user-friendly interface and robust backend for the CityLayer platform, ensuring it meets the needs of municipal employees. Students will apply their software development skills to build key features such as data management, reporting tools, and communication modules. Additionally, the project includes a marketing component where students will devise strategies to effectively promote CityLayer to potential city clients. This involves researching target markets, creating promotional materials, and developing a digital marketing plan. The goal is to provide a comprehensive solution that not only functions seamlessly but also reaches its intended audience effectively.

The deliverables for this project include a functional prototype of the CityLayer software, complete with essential features tailored for city operations. Students will also produce a detailed marketing plan, including market research findings, promotional content, and a digital marketing strategy. These deliverables will demonstrate the students' ability to integrate technical development with strategic marketing efforts.