Small Strides Benefits Group is seeking to enhance its brand identity and market presence within the healthcare benefits industry. The project aims to provide a comprehensive brand overhaul, including the creation of a new logo and cohesive branding strategy that can be effectively utilized across the company's website, marketing materials, and advertisements. Additionally, the project involves conducting thorough market research to understand the current landscape of healthcare benefits and identify how Small Strides' program can uniquely benefit employees and businesses. This research will inform strategies to differentiate the company from competitors. Finally, the project will focus on assessing and improving the company's website to ensure it effectively communicates with business owners, HR departments, and insurance brokers, highlighting the distinct advantages of Small Strides' offerings.

- A new logo and branding package that can be used across various platforms, ensuring a consistent and professional image.

- A detailed market research report outlining the current healthcare benefits landscape and identifying opportunities for Small Strides to stand out.

- A set of recommendations and a prototype for website improvements that enhance communication with key stakeholders, emphasizing the unique benefits of Small Strides' program.