Digital Content Creation
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company is a rapidly growing marketing consulting firm. We hope to revamp our social media and email marketing content to attract more customers.
We would like students to help us create content that is aligned with our vision, mission, and sector. This could involve making content for the business profile along with the owner/operator's Instagram.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s offering, aesthetic, mood board, marketing goals, and target market.
- Researching factors affecting the quality of digital content - we are very different from other marketing agencies and our content should reflect that. We will provide a list of companies who we are targeting so you can get a sense of their persona and write, shoot, edit content that speaks directly to them
- Suggesting ideas for digital content and designing new social media posts and emails.
- Recommending content ideas and things that the owner/staff should create to fit with the brand guidelines
- Recommending and designing new digital content not already used by our company.
Bonus steps in the process would also include:
- Testing and improving designs based on feedback.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Creation of actual content may include - shooting content (photography), editing existing content, etc. (can use our team Canva or whatever system you prefer)
- Understanding of our company’s services, brand aesthetic and goals
- Understanding of factors affecting the quality of digital content (marketing research and understanding specific needs of company - niche approach)
- Recommendations for improving existing digital content
- Recommendations and designs for new digital content
- Creation of a bank of content that can be used on the company's profile along with the owner/operators profile
Final deliverables should include
- A folder of all final/approved content
- Reasoning/opinion on why you think the content you created is best and aligned to goals
- What is the main goal for this project?
-
Our company is a rapidly growing marketing consulting firm. We hope to revamp our social media and email marketing content to attract more customers.
We would like students to help us create content that is aligned with our vision, mission, and sector. This could involve making content for the business profile along with the owner/operator's Instagram.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s offering, aesthetic, mood board, marketing goals, and target market.
- Researching factors affecting the quality of digital content - we are very different from other marketing agencies and our content should reflect that. We will provide a list of companies who we are targeting so you can get a sense of their persona and write, shoot, edit content that speaks directly to them
- Suggesting ideas for digital content and designing new social media posts and emails.
- Recommending content ideas and things that the owner/staff should create to fit with the brand guidelines
- Recommending and designing new digital content not already used by our company.
Bonus steps in the process would also include:
- Testing and improving designs based on feedback.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Creation of actual content may include - shooting content (photography), editing existing content, etc. (can use our team Canva or whatever system you prefer)
- Understanding of our company’s services, brand aesthetic and goals
- Understanding of factors affecting the quality of digital content (marketing research and understanding specific needs of company - niche approach)
- Recommendations for improving existing digital content
- Recommendations and designs for new digital content
- Creation of a bank of content that can be used on the company's profile along with the owner/operators profile
Final deliverables should include
- A folder of all final/approved content
- Reasoning/opinion on why you think the content you created is best and aligned to goals
Supported causes
About the company
- https://crosstheline.com
- 2 - 10 employees
- Marketing & advertising
Cross the line consulting offerings marketing support to their clients. We work in various capacities with multiple clients expanding over various industries. We support them with everything from social media to being their third party marketing department (overseeing the brand, marketing plans, digital campaigns, reporting, etc). We also offer business/marketing coaching for clients who want to do their own marketing but need some support.
This specific job will be for a client we support that operates in the Fleet Management sector. They offer a wide range of services that support companies who have fleets (ie. delivery companies, construction companies, etc)
Please note, we are in the process of creating a new website and therefore we don't have a live website right now.
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