Social Media Marketing Internship

Closed
Speedy Snacks
Ottawa, Ontario, Canada
AP
Founder & CEO
(2)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Graphic design Communications Digital marketing Product or service launch Social media marketing
Skills
performance reporting social media copywriting product promotion marketing social media campaigns content creation tiktok snapchat social media content
Project scope
What is the main goal for this project?

Speedy Snacks promotes products with online advertising and social media. We are preparing for a rapid expansion across Canada. We are able to offer a virtual internship opportunity for a student or team of students to develop a social media campaign for Facebook, Instagram, TikTok, Twitter, Snapchat, and YouTube.

Students should be prepared to:

- Evaluate current trends in snack food marketing

- Determine best practices for social media and ad campaigns for Facebook, Instagram, TikTok, Twitter, Snapchat, and YouTube.

- Create a design proposal for an overall campaign look & feel

- Write copy

- Create image and video content

- Schedule & post content on the social media platforms

- Evaluate campaign performance

- Report findings on what kind of social media content works and doesn't work for the snack space

- Recommend ways to improve on iterations

What tasks will learners need to complete to achieve the project goal?

Students will create a plan and assets to promote Speedy Snacks and snack products on a variety of social media platforms. They will launch campaigns, measure their performance, and, iterate in order to improve future posts and ads.

In order to achieve the project goals the students will need to:

  • Plan a social media campaign strategy & schedule based around the Speedy Snacks brand, the snack products it sells, and cultural & social events.
  • Identify best practices for content creation for each social media platform
  • Create & post content based on the plan
  • Identify ways to improve
  • Iterate
About the company

Speedy Snacks is expanding across Canada. We have developed technology to track advertising, drive sales, and deliver product to consumers helping convenience stores and other small businesses earn additional revenue. We create & deploy social media and ad campaigns to drive sales and partner with independent convenience store operators and third party food delivery apps to fill and deliver orders. We track ad spends, social media campaigns, and product sales to calculate the most profitable products to promote and ad campaigns to run.