Healthcare Partner Identification and Market Research in Atlantic Canada

Closed
Consoul
Toronto, Ontario, Canada
Cindy Diogo
Cindy Diogo She / Her
CEO
(9)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Product management Market research Market expansion Product or service launch Public health
Skills
strategic planning market positioning strategy execution market research research
Project scope
What is the main goal for this project?

The main goal for the project is to conduct market research and strategy execution to identify potential healthcare partners in Atlantic Canada. Additionally, the project aims to understand the nuances in the healthcare systems and organizations in the east coast to support Consoul's expansion and partnership efforts in the region.



This will involve several different steps for the learners, including:


- Researching and analyzing the healthcare landscape in Atlantic Canada, including the structure of healthcare systems, key players, and regulatory considerations.


- Identifying potential healthcare partners and conducting a comprehensive analysis of their services, capabilities, and market positioning.


- Developing a strategy for engaging and forming partnerships with the identified healthcare organizations.


- Creating a detailed report outlining the findings and recommendations for Consoul's market entry and partnership approach in Atlantic Canada.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, learners should complete the following tasks:


- A comprehensive analysis of the healthcare landscape in Atlantic Canada, including a detailed report on the structure of healthcare systems and key players.


- Identification of potential healthcare partners with a thorough analysis of their services, capabilities, and market positioning.


- A strategic plan for engaging and forming partnerships with the identified healthcare organizations.


- A detailed report outlining the findings and recommendations for Consoul's market entry and partnership approach in Atlantic Canada.



Final deliverables:


- A comprehensive report detailing the research findings, partner analysis, and strategic recommendations.


- A presentation summarizing the key insights and proposed strategies for Consoul's expansion in Atlantic Canada.


Supported causes
Good health and well-being
About the company

Consoul is a digital wellness platform that provides caregivers with resources and support to prevent burnout.

Consoul's unique value proposition lies in its innovative approach to providing personalized support for caregivers. Through our platform, caregivers have access to a marketplace of services, connect with social support and access a library of resources tailored to their specific caregiving situation.

Consoul's product is built on the foundation of trust, privacy, and convenience, offering caregivers a safe and reliable way to get the support they need.