Optimizing Lead Generation and Marketing Campaigns for Evolutio

Open
Evolutio
Gatineau, Quebec, Canada
Benoit Lebel
President evolutio
(8)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Digital marketing Lead generation Marketing strategy Marketing analytics
Skills
marketing analytics target audience digital marketing data analysis key performance indicators (kpis) marketing materials marketing market research lead generation marketing strategies
Project scope
What is the main goal for this project?

Evolutio, a forward-thinking company, aims to enhance its client base through improved lead generation and marketing campaign optimization. The current challenge is to identify the most effective strategies for attracting potential clients and converting them into loyal customers. The goal of this project is to analyze existing marketing efforts, identify areas for improvement, and implement data-driven strategies to optimize lead generation. By leveraging classroom knowledge in marketing analytics, digital marketing, and consumer behavior, learners will develop actionable insights and recommendations. This project will involve tasks such as analyzing marketing data, conducting A/B testing, and creating optimized marketing content.



Key tasks include:


- Analyzing current marketing campaigns and identifying key performance indicators (KPIs).


- Conducting market research to understand target audience preferences and behaviors.


- Implementing A/B testing to determine the most effective marketing strategies.


- Developing optimized marketing content and strategies based on data insights.

What tasks will learners need to complete to achieve the project goal?

The deliverables for this project will include a comprehensive report and a presentation summarizing the findings and recommendations. The report should detail the analysis of current marketing efforts, results from A/B testing, and proposed strategies for lead generation optimization. Additionally, learners will create a set of optimized marketing materials ready for implementation.



Key deliverables include:


- A presentation summarizing key findings and recommendations.


- A set of optimized marketing materials (e.g., email templates, social media posts).


- A documented plan for ongoing monitoring and adjustment of marketing strategies.

About the company

Evolutio app was carefully conceived by field professionals to simplify business management of freelance complementary health practitioners. Evolutio accelerates administrative process by centralising all your needs under one platform for time economy and improved customer experience.