Social Media Marketing Strategy

Closed
Insider's Edge
London, Ontario, Canada
HC
Owner
(58)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Social media marketing
Skills
marketing strategies social media marketing management brand identity
Project scope
What is the main goal for this project?

The main goal for the project is to establish and strengthen Insider's Edge's online presence through the creation and management of LinkedIn and Instagram profiles, culminating in the implementation of an effective marketing strategy. This involves creating active and engaging profiles that reflect the brand's identity, amplifying Insider's Edge's reach and recognition in the education sectors, fostering an online community of stakeholders, setting up mechanisms to receive direct feedback, and implementing a 60-day marketing strategy to grow the brand's online follower base and generate tangible leads or partnerships.

What tasks will learners need to complete to achieve the project goal?

Tasks for learners to complete to achieve the project goal include:

  • Establishing active and engaging LinkedIn and Instagram profiles that reflect the compay's identity, mission, and value proposition.
  • Crafting and sharing compelling narratives about the company's offerings, achievements, and potential to amplify Insider's Edge's reach and recognition in the education sectors.
  • Fostering an online community of stakeholders, including students, parents, student leaders, teachers, and industry influencers, who are actively interested and engaged with Insider's Edge.
  • Setting up mechanisms on these platforms to receive direct feedback, inquiries, and suggestions to make the company more user-centric and adaptive to market needs.
  • Successfully implementing a 60-day marketing strategy that grows the brand's online follower base and generates tangible leads or partnerships.


Final deliverables should include:

  • A written report outlining the social media marketing strategy.
  • A presentation summarizing the strategy and results.
About the company

At Insider’s Edge, we’re driven by a singular mission: to bridge the gap between university students and the dynamic world of finance. Created with a passion for nurturing the growth of aspiring finance professionals, our platform emerged from the need to provide a helping hand to students navigating their academic journey and aspiring to thrive in the finance industry. We understand that the most valuable insights come from those who have already walked the path, which is why we gather wisdom from seasoned individuals within the finance sector and those who were once in your shoes. Through their experiences and expertise, we aim to equip you with the practical knowledge and guidance that textbooks alone can’t offer. Insider’s Edge is more than a blog – it’s your conduit to real-world insights, empowering you to make informed decisions, shape your finance career, and flourish in the exciting challenges that lie ahead.