Intrapreneurship Project Title: Branding, Content Creation, & Marketing

This project accommodates: 5 students

Time commitment per student: 70 hours per student

Key Project Activities

• Analyze our social media and website and provide insights on improvements
• Analyzing sales and communications strategies and providing recommendations
• Experiencing our current business development process and making recommendations for improvements
• Creating multimedia marketing materials (website content, videos, flyers, posters, social media posts)
• Distributing multimedia marketing materials

Ideal Roles

• Strategist
• Video Creator
• Digital Content Creator
• Copywriter
• Social Media Marketer
• Designer

Final Project Deliverables

• Formulating marketing standards for the brand
• Videos/graphics/copywriting for the website
• Videos/graphics/copywriting for social media
• Physical content creation (flyers, posters, etc)
• Distribution of content (social media posting, digital marketing, putting up flyers/posters, etc)

Project Mentor Name: Michael Mastrella

Additional Information

Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible.

We are looking to more effectively engage and communicate with new customers, as well as grow our business and our brand by improving our platform and services to drive high conversion and customer retention. Some questions that could be answered to help us do this include:

• How do new customers discover us?
• What messaging works most effectively when reaching out to new customers?
• Does our digital marketing strategy communicate our brand effectively?
• What can be improved in our outreach and marketing process to attract the types of businesses and shoppers we’re looking for?
• What multimedia materials can be created for the website to make it easier to understand the brand and our offering?
• What can be improved in our on-boarding and support processes to retain businesses and ensure their success?
• What can be improved in our sales funnel to improve conversion and increase purchases through the platform?
• What are some additional up-sell opportunities to increase revenue streams for our business?

We look forward to working with you and growing together!

We will provide a dedicated contact who will be available to answer emails and calls over the duration of the project. We will be available to connect and provide feedback as necessary, as well as for information exchange.