MSW Brand Development
Project scope
Categories
Graphic design Branding & style guides Illustration Advertising Digital marketingSkills
content creation branding web design mental health logo designMy Student Wellbeing is a new organization, founded in Winnipeg, Manitoba, with the mission of being a valuable resource for post-secondary students in Canada to learn about mental health, learn about how to improve their wellbeing, and have access to qualified mental health counsellors who accept student insurance for online counselling.
We are still in the process of developing our brand and we would love your input on how we can appeal to post-secondary students through imagery and help us develop our brand. We would like students to help us with creating content that is aligned with our vision, mission, and sector.
We are very receptive to fun, unique, and engaging ideas, but also straight forward effective messaging. There's the potential that your project can come up with incredible material which could result in the foundation of the brand. As a startup, we're quickly pivoting, trying new ideas, and appreciating the support of anyone who is willing to share some insights.
- New logo creation
- Branding guide (assess current colours and fonts; make recommendations)
- Website design
- Creation of any unique way to make our brand stand out (certain type of imagery, wording, etc).
- Tag lines
The founder and CEO (myself!) can be available for regular phone/video calls or instant messaging. I'd happily jump on a call with the group to share more information about My Student Wellbeing, its plans going forward, the resources available, the startup experience, or anything else the students would be interested in. Throughout the project and afterwards I can give feedback to help the students develop as young professionals.
About the company
My Student Wellbeing provides information to educate post-secondary students in Canada on their mental health and wellbeing, as well as providing a platform where students can connect with mental health clinicians, who accept student insurance, for one to one virtual counselling. We also have a larger goal of improving student wellbeing across domains of life, such as financial literacy, nutrition, physical wellbeing, and social life.