The main goal of this project is to identify industry trends and get ideas on how to move forward to grow My Student Wellbeing into something that will help students across Canada. This will involve several different steps for the students, including:

- Researching the current mental health landscape in Canada.

- Identifying key trends in the industry.

- Developing a marketing and advertising strategy that will reach the target audience.

- Researching other variables that can improve the reach of the platform.

- Developing a social media strategy to promote the platform.

However, we're pretty flexible to tailor this project based on your course. We'd love to jump on a call with you to discuss what your course is looking for in a project and how we can ensure your students get the most value by working with us.

By the end of the project, students should demonstrate:

- Understanding of the current mental health landscape in Canada.

- Understanding of variables that affect the reach of the platform.

- Identification of areas for future improvement of the strategies.

Bonus steps would include:

Final deliverables could include

- A written report explaining the research process and outcomes.

- A marketing and advertising strategy.

- A social media strategy.

-Anything else as within the scope of the course

Students will have direct contact with the Founder and CEO via email, video calls, or phone calls as needed. Our intent is to provide students with a valuable experience for them to apply their skills and knowledge.