Crowdfunding Campaign Marketing for FreshAir

Open
INNOVHH Inc
Ottawa, Ontario, Canada
SZ
Employer
(3)
5
Preferred learners
  • Anywhere
  • Academic experience
Categories
Digital marketing Marketing strategy Social media marketing
Skills
marketing strategies target audience social media marketing business development digital marketing social media marketing innovation
Project scope
What is the main goal for this project?

INNOVHH Inc is launching a crowdfunding campaign for FreshAir, an innovative fragrance-free, non-toxic, and eco-friendly air freshener. FreshAir aims to improve the quality of life for individuals sensitive to fragrances and odors. The goal of this project is to develop and execute a comprehensive digital marketing strategy to promote the FreshAir crowdfunding campaign on impactful platforms. The project will provide learners with hands-on experience in digital business development and social media marketing, allowing them to apply classroom knowledge to a real-world scenario. The team will focus on creating engaging content, identifying target audiences, and leveraging social media channels to maximize campaign visibility and support.

What tasks will learners need to complete to achieve the project goal?

- The project will last for 3 months.


- Develop a digital marketing strategy for the FreshAir crowdfunding campaign.


- Create engaging content for social media platforms, including posts, graphics, and videos.


- Identify and target key audiences to maximize campaign reach and support.


- Monitor and analyze campaign performance, providing recommendations for optimization.


- Compile a final report detailing the marketing strategy, execution, and results.

Supported causes
Good health and well-being
About the company

Innovhh Inc. is a forward-thinking technology firm that leverages cutting-edge clean technologies to address global challenges like air pollution, water scarcity, and beyond, ultimately enhancing the quality of life for individuals.