CTS & Associates aims to create a humorous social media campaign that highlights the importance of professional expertise in handling incentive requirements. The campaign will draw parallels between the specialized skills of CTS professionals and those of skilled tradespeople, using the tagline "There's a reason you hire a Pro." The project will involve developing content that features images of DIY projects gone wrong, emphasizing the value of hiring experts. The goal is to engage the audience with relatable, funny content that underscores the risks of attempting complex tasks without the necessary skills. The campaign will target potential clients who may underestimate the complexity of incentive management, encouraging them to trust CTS's expertise.

- Develop a series of humorous social media posts.

- Craft engaging captions that align with the campaign's theme.

- Ensure content is suitable for platforms like Instagram, Facebook, and Twitter.

The project will result in a cohesive social media campaign ready for deployment. Deliverables include a set of 10-15 social media posts featuring images and captions, a content calendar for scheduling posts, and a brief report outlining the campaign strategy. The content should be visually appealing and convey the humorous tone required by CTS & Associates.

- 10-15 social media posts with images and captions.

- A content calendar for post scheduling.

- A brief report on campaign strategy and objectives.