Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services.
• Reviewing marketing content in the form of posts, emails, brochures, etc.
• Deploying content according to our social media calendar to increase website traffic.
• Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

• Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Responsibilities:

1. Weekly Blog Post:

• Research and prepare engaging and informative weekly blog posts relevant to our industry.
• Collaborate with the team to ensure content aligns with marketing strategies.

2. Social Media Management:

• Create compelling posts on LinkedIn and Twitter to drive traffic to our blog.
• Engage with the online community and foster relationships with our audience.
• Utilize Canva or similar tools for designing and managing social media content.

3. Market Research and Lead Generation:

• Conduct market research to identify trends, competitors, and potential opportunities.
• Collect and analyze leads to contribute to our sales and marketing efforts.

4. Weekly Mailing Campaign:

• Execute a weekly mailing campaign to reach our target audience.
• Ensure consistency and relevance in messaging across various channels.

5. Analytics Review and Strategy Refinement:

• Review analytics regularly to assess the performance of marketing initiatives.
• Fine-tune marketing strategies based on data insights and feedback.

6. Networking Events:

• Participate in relevant networking events to promote our company.
• Present about our products and services to potential clients and partners.

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Deployment of marketing content
• Updates to our channels

Bonus steps would include:

• Recommending SEO strategies

Final deliverables should include

• Marketing materials.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our marketing strategies
• Input on choices, problems or anything else the students might encounter.