Sales Process Optimization
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate.
This will involve several different steps for the students, including:
- Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols.
- Researching industry sales processes and lead generation strategies.
- Create recommendations that will improve our leads and conversion rate.
- Writing new sales scripts for both phone calls and emails.
- Creating an updated sales process handbook.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Evaluated our current sales process.
- Researched competitors' sales processes.
- Created recommendations on how to improve our sales process.
- Written new sales scripts to generate better leads.
- Created an updated sales process handbook.
Bonus steps would include:
- Creating multiple versions of the sales script tailored to our different products/services.
Final deliverables should include
- A sales process handbook with general information and scripts.
- A report with all research, recommended solutions and an implementation plan.
- A 20-minute presentation on the report and handbook.
- What is the main goal for this project?
-
Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate.
This will involve several different steps for the students, including:
- Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols.
- Researching industry sales processes and lead generation strategies.
- Create recommendations that will improve our leads and conversion rate.
- Writing new sales scripts for both phone calls and emails.
- Creating an updated sales process handbook.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Evaluated our current sales process.
- Researched competitors' sales processes.
- Created recommendations on how to improve our sales process.
- Written new sales scripts to generate better leads.
- Created an updated sales process handbook.
Bonus steps would include:
- Creating multiple versions of the sales script tailored to our different products/services.
Final deliverables should include
- A sales process handbook with general information and scripts.
- A report with all research, recommended solutions and an implementation plan.
- A 20-minute presentation on the report and handbook.
About the company
- https://will2well.ca/
- 2 - 10 employees
- Hospital, health, wellness & medical, Sports & fitness, Academic association, Business services, Non-profit, philanthropic & civil society
Will2Well is a virtual gym that provides online group, personal, life, and nutrition coaching.
Will2Well vision is to offer a comprehensive fitness program that integrates physical training and healthy eating habits, fostering a community environment for teamwork and support.
Will2Well mission is to educate, motivate, and empower each individual to look and feel better.
Will2Well core values emphasize personalization, community, empowerment, results-driven approach, and comprehensive wellness, focusing on tailored fitness, nutrition, and mental well-being plans for individual members.
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