BizBridge.io is seeking assistance in developing engaging and insightful content aimed at small business owners, particularly those from the baby boomer generation who are considering selling their businesses. The challenge lies in addressing the complex and emotional aspects of this transition, while effectively communicating the high-trust message that BizBridge.io offers. The project involves understanding the unique concerns and motivations of this demographic, and translating that understanding into thought leadership articles and content that resonate with them. The goal is to create content that not only informs but also builds trust and positions BizBridge.io as a supportive partner in this significant life decision. Learners will apply their knowledge of content creation, marketing strategies, and audience analysis to produce high-quality written materials.

The project deliverables include a series of three to five thought leadership articles tailored to the needs and concerns of retiring business owners. Each article should be approximately 800-1,000 words in length and focus on different aspects of the business selling process. Additionally, a content strategy outline should be provided, detailing key messaging points and suggested distribution channels to effectively reach the target audience.