Video Editor Project - Video Sales Letter Pre-, Production, Post-Production

Closed
Esports How
Brampton, Ontario, Canada
Uzair Hasan
Owner
(16)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Videography Communications Advertising Sales strategy Marketing strategy
Skills
sales strategy target audience sales letters business metrics performance metric storyboarding video editing video production color grading marketing
Project scope
What is the main goal for this project?

The main goal of this project is to create high-quality, effective video sales letters (VSLs) for our company's products and services. The VSLs will play a critical role in our marketing and sales strategy by increasing conversion rates. This will involve working with our company owner and operations coordinator to develop a strategy for the VSLs, as well as performing video editing and post-production work to ensure that the final product is of the highest quality.

The final VSLs will be used on various platforms such as websites, social media, and outbound sales campaigns to increase conversion rates and drive sales for our company.

Additionally, the intern will assist in the creation of scripts and storyboards for the VSLs, research new techniques and trends in VSL production, and A/B test and analyze VSL performance metrics to continuously improve our VSLs. This project will provide the intern with valuable experience in the field of video production, marketing, and data analysis.

What tasks will learners need to complete to achieve the project goal?
  • Collaborating with the company owner and operations coordinator to develop a strategy for the VSLs, including determining the target audience, key messaging, and overall structure of the videos
  • Shooting and editing footage to create the final VSLs
  • Performing post-production work to enhance the final product, including color grading, audio mixing, and visual effects
  • Creating animations and other visual elements as needed
  • Ensuring that all VSLs adhere to the company's branding guidelines and style
  • Delivering final VSLs on time and on budget
  • Assisting in the creation of scripts and storyboards for the VSLs
  • Researching new techniques and trends in VSL production and implementing them in our work
  • A/B testing and analyzing VSL performance metrics to continuously improve our VSLs
About the company

Esports How is revolutionizing how job seekers secure entry-level positions in the esports and game industries. We’re creating a unique "one out of one" application strategy to ensure aspiring esports and gaming professionals secure a career in the industry of their dreams. Unlike other career-based services, we’re focused on giving the student what they want: the guarantee of a job in the industry.

We also run the Esports How Discord server, which is a platform where we’re providing free content and a support network for aspiring esports professionals. There, we’re hosting interactive workshops, networking events, and panel discussions.

Esports How was formally a B2B esports consultancy supporting nonprofits and other organizations outside of esports to enter the esports marketplace.