Lotus Learning App Monetization Enhancement

Open
Project: Human City
Toronto, Ontario, Canada
James Rhule
Managing Partner
(87)
4
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Product management UX design Digital marketing Marketing strategy Mobile app development
Skills
user experience (ux) design user feedback user experience (ux) digital marketing
Details

Project: Human City aims to enhance the monetization strategy of its educational app, Lotus Learning. The goal is to develop a set of features that will increase revenue while maintaining a positive user experience. The project involves analyzing current monetization methods, researching industry best practices, and proposing new features that align with the app's educational objectives. Learners will apply their knowledge of app development, user experience design, and digital marketing to create a comprehensive monetization plan. The project will focus on implementing features such as in-app purchases, subscription models, or ad integration, ensuring they are seamlessly integrated into the app's existing framework. The team will work collaboratively to ensure the proposed solutions are feasible and align with the app's mission to provide quality educational content.

Deliverables

The deliverables for this project include a detailed report outlining the proposed monetization features, a prototype demonstrating the integration of these features, and a presentation summarizing the research and development process. Additionally, the team will provide a user feedback plan to assess the impact of the new features on user experience. These deliverables will ensure a comprehensive approach to enhancing the app's monetization strategy.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Telecommunications, Technology, Non-profit, philanthropic & civil society, It & computing
Representation
BIPOC-Owned Disabled-Owned Small Business Neurodivergent-Owned

The People Planning Project is an attempt to reach an unprecedented level of bioethics in which every human is guaranteed his or her basic needs are met. The People Planning Project strives for the global establishment of IoT infrastructure, free access to the Internet, a global standardized free education system, social learning, environmental stewardship and equal opportunity for all.