The Opening Door is seeking to refine its business strategy to better align with evolving market demands. The project aims to update the existing business plan to outlines the company's new strategic direction, objectives, and potential impact. This involves conducting in-depth market research to identify and segment the target market for a strategic pivot. Additionally, the project requires the creation of a strategic outreach plan to effectively engage the identified target market through both cold and warm outreach methods. The goal is to provide The Opening Door with actionable insights and strategies that will facilitate a successful business pivot, ensuring sustained growth and competitiveness in the market. This project offers learners the opportunity to apply their knowledge of business strategy, market analysis, and communication planning in a real-world context.

The project deliverables include an updated business plan that clearly defines the strategic direction and objectives of The Opening Door. Additionally, a comprehensive market research report will be produced, detailing the segmentation of the target market. Finally, a strategic outreach plan will be developed, outlining effective methods for engaging the target market through cold and warm outreach. These deliverables will provide The Opening Door with a clear roadmap for its strategic pivot.