Social Media Strategy

Closed
Arrimo
Toronto, Ontario, Canada
FK
Co-Founder
(20)
4
Preferred learners
  • Canada
  • Academic experience
Categories
Digital marketing Marketing strategy Social media marketing
Skills
content creation social media target audience social media strategy tiktok
Project scope
What is the main goal for this project?

The main goal of this project is to create a social media strategy for our clients and help execute it. This will involve several different steps, including:


- Researching brands' target audience and understanding their needs.


- Developing a comprehensive social media strategy that is tailored to target audience.


- Creating content for social media platforms such as Facebook, Instagram, and TikTok.


- Developing a plan to measure the success of the social media strategy.


- Optimizing the strategy and content based on the results of the measurement plan.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- A comprehensive social media strategy tailored to our client's target audience.


- Content created for social media platforms such as Facebook, Instagram, and TikTok.


- A measurement plan to track the success of the social media strategy.


- Optimizations of the strategy and content based on the results of the measurement plan.



Final deliverables should include:


- A social media strategy deck


- All content created for social media platforms.


About the company

Arrimo is defining the future of marketing. We are a creative advertising agency dedicated to helping brands sell to the right customers, through the right media.