Market Research for Air Care Product

Open
INNOVHH Inc
Ottawa, Ontario, Canada
SZ
Employer
(3)
5
Preferred learners
  • Anywhere
  • Academic experience
Categories
Data analysis Market research Competitive analysis Financial modeling Marketing analytics
Skills
customer insights consumer behaviour market size market positioning marketing strategies market research pricing strategies new product development data analysis surveys
Project scope
What is the main goal for this project?

The main goal for the project is to conduct comprehensive market research to understand consumer preferences, trends, and demands in the air care product industry. This will involve analyzing the current market landscape, identifying key competitors, and gathering insights on customer behavior and preferences related to air care products.

What tasks will learners need to complete to achieve the project goal?


- Conducting a thorough analysis of the current market landscape for air care products, including key players, market size, and growth trends.


- Identifying and profiling key competitors in the air care product industry, including their product offerings, pricing strategies, and market positioning.


- Gathering insights on consumer behavior and preferences through surveys, interviews, and data analysis to understand the factors influencing purchasing decisions for air care products.


- Providing a detailed report summarizing the findings of the market research, including actionable recommendations for product development and marketing strategies based on consumer insights.

Supported causes
Good health and well-being
About the company

Innovhh Inc. is a forward-thinking technology firm that leverages cutting-edge clean technologies to address global challenges like air pollution, water scarcity, and beyond, ultimately enhancing the quality of life for individuals.