Digital Marketing

Closed
EHASE
Kitchener, Ontario, Canada
AD
Employer
(18)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Customer segmentation Digital marketing Lead generation
Skills
brand awareness target market content strategy marketing planning software as a service (saas)
Project scope
What is the main goal for this project?

The main goal of this project is to increase brand awareness and acquire clients for EHASE's B@B SaaS product. This will involve several different steps for the students, including:


- Developing a comprehensive marketing plan to increase brand awareness.


- Researching potential target markets and creating customer profiles.


- Creating a content strategy to reach potential customers.


- Developing a strategy to acquire customers through online channels.


- Developing a strategy to acquire customers through offline channels.


- Utilizing social media to increase brand awareness.


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What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- A comprehensive marketing plan to increase brand awareness.


- A content strategy to reach potential customers.


- A strategy to acquire customers through online channels./Email marketing


Final deliverables should include:


- A written report outlining the strategies developed.


- A presentation explaining the strategies developed.


About the company

Influencer Marketing search engine and matching platform: EHASE,Inc a digital media company .