The main goal for the project is to create a set of seasonal social media posts for ABC Academy of Music that will be programmed over a 3-month period and set to recur every 3 years. The project will involve using existing creative assets and developing new ones to effectively promote the music classes and lessons offered by the academy to both B2C and B2B audiences.

This will involve several different steps for the students, including:

- Collaborating with the marketing team at ABC Academy of Music to understand the target audience and messaging for the seasonal social media posts.

- Reviewing existing creative assets and identifying areas for improvement or new development.

- Developing new visual and written content for the seasonal social media posts.

- Programming the posts to be scheduled over the 3-month period and ensuring they are set to recur every 3 years.

- Receiving guidance and support from the marketing team throughout the asset development process.

By the end of the project, students should complete the following list of activities:

- A set of seasonal social media posts with developed visual and written content.

- A programming schedule for the posts over the 3-month period and a plan for recurring posts every 3 years.

- Documentation of the creative assets developed and any improvements made to existing assets.

Final deliverables:

- All source materials for the developed creative assets.

- A written report explaining the design process and outcomes.

We have many pre-existing samples that can be used, adapted, and support development of new materials. We are available daily to consult, advise, and generally support the work in and success of this project.