Advertising & PR Campaign Plan
Project scope
Categories
Communications Market research Sales strategy Marketing strategySkills
market reserach advertising social media marketing digital marketing online advertisingCurrent state:
We have the first version of the app (iOS and Android) and have done several user tests. We want to continue doing BETA tests with our app from now until December 2019. And launch in Q1 2020. The app will be available in English and Spanish.
The project:
The market of Educational Apps is crowded, we need your help advising us how we can set ourselves apart! We'll launch in early 2020 and need to create a communication / PR / Advertising campaign that resonates with our customers. We'll probably target first-time millennial parents in the US to start. We might include educators who focus on social-emotional learning.
Our startup is based in Boston, MA and our primary market for launching is the US. The secondary market is Latin America.
About the company
Kind Screen is an EdTech startup that was founded after being awarded the Education Entrepreneurship Fellowship from the Harvard Graduate School of Education. We help adults (mainly parents) bond with children and work together on social-emotional skills needed for a happy and fulfilled life, we make this fun by leveraging children’s existing interests. In short, we want to make social-emotional learning scalable, fun, and accessible to families around the world!
We are building a Duolingo-like gamified mobile app that parents (or any adult at home) can use to connect with kids and teach them Social-Emotional skills (i.e. Perseverance, Kindness, Self Control, etc). Kind Screen has guided conversations and practical exercises based on dilemmas and situations seen in kids media stories (movies, series, comics, etc).