Digital Content SEO Optimization 2
Project scope
Categories
Communications Digital marketing Creative writing Social media marketingSkills
digital content optimization software metadata search engine optimizationWe would like students to help us with taking written content and optimizing it for search engine visibility. This will involve incorporating the following into the written articles using provided suggestion tools:
- Insert Focus Keyword(s) at appropriate keyword density
- Add additional relevant keywords and phrases
- Page Metadata optimization
- Image, Alt Tag, and Image Title insertion and management
- Internal and External Link Insertion
- Readability and Sentiment
- FAQ Creation
- Content Extension and Enhancements
The tools provided will score the content for SEO and provide a benchmark for successful optimization
To accomplish this, we expect the student(s) will:
- Attend online training sessions to learn how to use the optimization tools effectively.
- Source addtional content, images, links and FAQ answers using online research
- Edit content in accordance with suggestions
- Optimize content to target scoring
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
We will provide general topics and some related keywords that we want to have included in the articles for SEO purposes.
A large library of images will be available for the student(s) to select from when selecting images, but external sources may be required.
About the company
We operate multiple blog and ecommerce sites in various recreational vehicle, automotive, and outdoor lifestyle niches, including RV Travel Life, This Old Campsite, Marine Part Shop, Powersports Part Shop and The Truck Part Shop.