Transform This - Marketing + Sales
Project scope
Categories
Communications Market research Competitive analysis Market expansion Sales strategySkills
personalized marketing thought leadership resilience marketing english language leadership sales innovation technology ecosystems researchPROJECT DESCRIPTION/DESCRIPTION DU PROJET:
We’re building a thought leadership platform called ‘transform this’ to accelerate transformation and innovation ROI for businesses. We accelerate path to C-Suite positions for our community members. We are looking for a diverse team of students to work on this project. If you are design and innovation obsessed, read on...
At 'transform this', we host live and on-demand virtual workshops for a global community.
transform this Values:
- Building and sustaining holistic ecosystems for the seven future generations
- Unbiased focus on supporting resilient people, teams, businesses and economies
- Cross-industry trends
- Enabled by latest research and innovation
- Inclusive and diverse, on purpose
- Authentic and collaborative
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- All work will be performed remotely with periodic meetings witht he leadership team
- Reviewing the transform this offerings to document customer personas and creating personalized marketing and sales plans
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.
Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement.
- Project manager
- Business analyst
- Marketing specialist
- Sales specialist
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- Customer profiles/ personas for each offering
- Marketing and sales plan for each offering
IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français): Please note, you can select both EN + FR/Veuillez noter que vous pouvez sélectionner les deux EN + FR
- English
All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. / Tous les projets commenceront selon le principe du premier arrivé, premier servi, à quelles cohortes êtes-vous + votre équipe CAPABLE de participer ? Veuillez énumérer tout ce qui s'applique. Veuillez noter que la flexibilité sera la clé pour nous assurer que nous sommes en mesure de sécuriser une équipe d'étudiants pour votre projet.
- January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février
- February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars
TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]:
- 70 hours
WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête.
- 4
PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Gunjan Syal
EMAIL ADDRESS/ADRESSE E-MAIL: gunjan@gomerald.ca
Periodic reviews with the company leadership + mentorship
About the company
Transformation & Innovation Thought Leadership
For success and growth in the post-COVID world, our businesses must transform. This is the path towards innovation, fueled by technology. It provides the ability to deal with unpredictability. We are on a mission to enable business transformation and innovation. At 'transform this', we host live and on-demand virtual workshops for a global community. Join our community and let's discuss practical solutions to the real-world business problems, in an inclusive manner.
transform this Values:
- Building and sustaining holistic ecosystems for the seven future generations
- Unbiased focus on supporting resilient people, teams, businesses and economies
- Cross-industry trends
- Enabled by latest research and innovation
- Inclusive and diverse, on purpose
- Authentic and collaborative