Market Research / Market Strategy
Project scope
Categories
Market research Operations Project managementSkills
marketing market research search engine optimization researchPROJECT DESCRIPTION/DESCRIPTION DU PROJET:
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
Market Research / Market Strategy
- Scan/analysis of competitors
- Development of customer and competitor profiles
- Industry best practices
- Current and emerging market trends
- Examine direct, indirect, and new competitors and their market shares throughout Canada and where Aubin has a geographic focus
- Identify similar services and services area for consideration
- Team structure - senior vs junior
- Brand Strategy - Build out Brand Standards
- Statement of Qualifications
- Leverage more from Social Media
- Review Website Statistic and make recommendations on SEO and Content
- Corporate & Social Responsibility - TRC UNDRIP - Cultural Connection
Deliverable: Marketing Strategy
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
- Research and analysis
- Prepare a 5-10 page report
- Present and provide recommendations
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- 5-10 page report
- Presentation on findings
We can offer 1-2 hours a week for direct mentorship and supervision.
About the company
Aaron Aubin Consulting Inc. (Aubin) is an Indigenous-owned consulting firm working in Canada to deliver tailored and innovative solutions to clients. Aubin pursues client relationships and projects that empower meaningful dialogues between Indigenous communities and government and corporations. Dedicated exclusively to projects that deliver societal benefits, Aubin has provided Indigenous engagement, planning and advisory support for complex and high-profile community-building and infrastructure projects across Canada. Aubin’s four core services areas include Indigenous and Stakeholder Engagement, Community Planning and Development, Strategic Planning and Capacity Building.