The main goal for this project is to create a comprehensive brand messaging strategy for Progress AI. This will involve several different steps for the students, including:

- Researching the current market and competitors.

- Developing a unique brand identity for Progress AI.

- Crafting a brand messaging strategy that reflects the company's mission and values.

- Creating a content plan for the company's website, social media, and other marketing materials.

- Developing a plan for tracking and measuring the success of the brand messaging strategy.

By the end of the project, students should demonstrate:

- Understanding of the current market and competitors.

- A unique brand identity for Progress AI.

- A comprehensive brand messaging strategy that reflects the company's mission and values.

- A content plan for the company's website, social media, and other marketing materials.

- A plan for tracking and measuring the success of the brand messaging strategy.

Final deliverables should include:

- A written report explaining the research, development, and outcomes of the project.

- A presentation summarizing the project and its findings.

1. Understanding Individual Needs: Start by stating that you'll begin with understanding each student's unique strengths, weaknesses, and interests. This helps in tailoring the mentoring approach to fit individual needs.
2. Setting Clear Goals and Milestones: Explain how you will work with the students to set clear, achievable goals and milestones for the project. This gives them a roadmap to follow and helps in tracking progress.
3. Regular Check-ins and Feedback: Highlight the importance of regular meetings or check-ins to discuss progress, address challenges, and provide constructive feedback. This ensures that students feel supported and guided throughout the project.
4. Resource Allocation: Mention how you will ensure that students have access to necessary resources, be it materials, tools, or expertise. This could include arranging workshops, providing learning materials, or connecting them with industry experts.
5. Encouraging Collaboration and Peer Learning: Stress on the importance of teamwork and peer learning. Facilitate opportunities for students to collaborate, share ideas, and learn from each other.