Marketing Planning and Content Creation
Project scope
Categories
Market research Advertising Digital marketing Marketing strategy Marketing analyticsSkills
marketing strategies marketing marketing planningHow to conduct effective marketing has been a challenge we've grappled with since the start of Noo Speak. We've experienced both successes and failures, and now we're looking to formalize what we've learned and create a plan for our future marketing campaigns.
The main objective of this project is to evaluate what has worked and what hasn't in our past marketing campaigns, create a plan for our future marketing direction, and help in creating any new content required as part of this new strategy.
By the end of the project, students will complete:
- An analysis of the data from our past marketing campaigns, noting any trends and findings
- A marketing plan outlining several different approaches we could take for marketing Noo Speak
- Helping give direction for what our marketing content should be/how it should look like
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Noo Speak is a Canadian company that is making language learning more interesting and applicable to the real world. Noo Speak comprises of both a free language learning tool that delivers you daily, summarized news in over 25 different languages, as well as LanguageMint, an educational tool used with language teachers for creating quizzes based on educational source material.
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