Outreach Campaign for building partnerships
Project scope
Categories
Communications Market research Digital marketing Marketing strategySkills
business to businessAs we are preparing to launch our product, one crucial aspect that will help us benefit from financial support from investors is building potential future partnerships through letters of intent. The main goal of the project is to better understand our target B2B market to create an outreach campaign attracting potential partners.
This will involve several different steps for the students, including:
- Researching and identifying potential partners for Finances UniReceipt Inc.
- Developing a strategy for reaching out to potential partners, obtaining letters of intent, and motivating them to provide feedback on the company
- Creating a compelling message and materials to present to potential partners.
- Reaching out to potential partners and obtaining letters of intent.
- Analyzing the results of the outreach campaign and making recommendations for future campaigns.
*Future partners should include brick-and-mortar stores that are open to adopting our receipt-generating device.
By the end of the project, students should complete the following list of activities:
- A list of potential partners for Finances UniReceipt Inc.
- A strategy for reaching out to potential partners.
- Designing of materials and a message for presenting to potential partners.
- Letters of intent obtained from the outreach campaign.
- An analysis of the results of the outreach campaign and recommendations for future campaigns.
Final deliverables:
- A report detailing the outreach campaign strategy, materials, and results.
- Copies of the obtained letters of intent.
- A presentation summarizing the outreach campaign and its outcomes.
We can provide students with:
- A walkthrough / tutorial of our future products and email marketing campaign
- A breakdown of our current outreach strategies
- Feedback and availabilities throughout the project
Supported causes
Climate actionAbout the company
Finances UniReceipt inc. is a Montreal- based startup. Our primary objectives are empowering our clients by giving them the tools needed to organize and manage their finances, and reducing production, and therefore pollution, of paper receipts.
We offer an easily accessible application that automatically stocks your receipts and categorizes your expenses! UniReceipt is joining the digital age with this reliable alternative to paper receipts and helps promote a greener environment.