Website Enhancement Project for Clean Technology products
Project scope
Categories
Digital marketing Lead generation Search engine optimization Marketing strategy Social media marketingSkills
off-page optimization (seo) meta tags business metrics performance metric viruses link building supply chain clinical research lead generation shopify appThe COVID-19 pandemic has created global concerns for sustainable health, complicated by reduced food security and hampered supply chains. This state of unrest is long-standing and has us seeking and applying new measures to stay healthy at home, work, and in the
community.
The objective is to educate buyers about cost-saving and effective health and sanitization
options that are backed by science and clinical research.- our products are trendy and innovative, but ozone kills 99.99% of viruses and bacteria from our food, water, and air sources. Since ozone is generated onsite with tap water, there is no cost to the consumer.
The company:
Based in Alberta, Canada, Clear Air Device is a clean-tech start-up that specializes in ozone
technology and is committed to providing innovative water and air quality solutions for
Everyday consumers. Our website is in prelaunch mode so we need to develop strategies to increase social engagement and generate leads.
The proposed partnership project addresses a critical aspect of public health by seeking alternatives to chemical sanitizers. Interns can take pride in contributing to solutions that promote cleaner and healthier living environments, which is especially relevant in today's health-conscious society
We are seeking (2 - preferably from the same institution) passionate interns to join our
team and contribute to a project focused on social media management and lead generation for clearairdevice.ca.
The problem : https://youtu.be/HSmIbZde2gI?si=-s7vfA3br9tQSi75
Website URL Switch:
- Objective: Successfully transition the company's website to a new URL - provided by the company
- Planned and executed a comprehensive strategy for the migration process, ensuring minimal disruption to website functionality and SEO.
- Collaborate with the web development team to implement necessary changes and redirects.
- Outcome: Seamless transition to the new website URL with improved functionality and user experience
Shopify Apps:
- Review and update existing leads generation Apps
6-Month SEO Strategy:
- Objective: Develop a robust SEO strategy over six months to enhance the website's search engine visibility and organic traffic.
- Key Activities:
- Conduct a detailed SEO audit to identify strengths, weaknesses, and opportunities.
- Research and select relevant keywords and topics aligned with the company's objectives and target audience.
- Create a content calendar outlining blog topics and a publication schedule.
- Optimize on-page elements, including meta tags, headings, and internal linking structure.
- Implement off-page SEO tactics such as link building and social media promotion.
- Monitor performance metrics regularly and adjust strategies as needed.
- Outcome: Improved search engine rankings, increased organic traffic, and enhanced online visibility for the company's website outlined activities
My goal is to create a supportive and conducive environment for learners to complete projects, fostering a positive learning experience and career exploration.
I would accommodate the learner/s by gifting our CleanTech products for their experimentation and personal use.I will also do my best to ensure project guidelines are clear
- Students would have access to data tools and software
- Mentorship and conversations to guide learners
- Training workshops and memberships to support digital learning
Supported causes
Clean water and sanitationAbout the company
In light of current environmental challenges, numerous studies have revealed alarming levels of contaminants in our soil, food, and water, posing significant threats to our health. Motivated by this, our journey to reduce toxic loads and promote sustainability took root.
While scientific and clinical documents highlight over 100 benefits and uses for ozone technology, the existing machines are often expensive, bulky, and primarily tailored for agricultural, industrial, and clinical settings. This limitation left us feeling both frustrated and concerned.
The pivotal question arose: "How can we effectively eliminate contaminants and toxic loads from our daily essentials, such as food and water?" The answer emerged in the form of Aqueous Ozone – a safe, daily-use ozone water solution that can be applied in occupied spaces. Not only does it showcase remarkable efficiency in water and food sanitization, but medical and FDA reviews have also underscored its effectiveness in eradicating and controlling SARV-CV19.
In response to this need for accessible and sustainable solutions, ClearAir Device was established in October 2021. Our primary goal is to empower everyday individuals to harness the cost-saving benefits of ozone purification (O3) as a powerful tool to combat contamination in their health and living spaces. Join us on our journey towards a healthier, more sustainable future.