Building Black Youth Foundation Digital Ad Marketing & Content Creation Project
Project scope
Categories
Market research Advertising Digital marketing Lead generation Social media marketingSkills
target market digital advertising canva (software) digital marketing social media content creation social media advertising marketing content creation market research social media**PLEASE READ** Project Eligibility: Students must have previous digital marketing, market research and social media content creation experience and/or education, to be eligible for this project. Students must also be available on Tuesdays and Wednesdays between 3:30pm-6:30pm EST/1:30pm-4:30pmMT/12:30pm-3:30pm PDT.
We are looking for a group of students who have previous marketing, social media content creation skills and experience, to assist our organization in developing specific ad content(pics, videos, etc). Students will use their marketing and content creation skills to first research and identify the best ways to reach our target market/audience via social media(Instagram, Facebook, etc), using the right hashtags, phrases, etc. They will then create compelling ads, posts, videos, reels, etc., that will target this audience using the right hashtags, phrases, etc. to increase our visibility and program registration
Students will identity best marketing tactics and create social media content to reach our target market, increase our visibility to them and increase our program registration, within the following initiatives:
- Target market research identification tactics.
- Social Media marketing approaches, specific to Instagram and Facebook, increasing our visibility.
- Researching and identifying the best social media tags, phrases, etc., to reach our target market. Specific to Instagram and Facebook.
- Creating compelling social media ad content including but not limited to: Posts, videos, reels, etc., that are specific to Instagram and Facebook.
- Using Canva, Instagram, Facebook and or other social media content creation tools, to create ads that will increase our visibility and further our reach to our targeted market/audience.
MENTORSHIP AND SUPERVISION
Students will be supervised during their internship through Zoom and other online work sharing platforms, specifically during working hours. Students will be guided and mentored by our senior project manager along with our student Project Manager as well. They will have access to our Senior project manager, any time needed during business hours by phone/email and after business hours through email. Students will also have the option of connecting with their student project manager for support during the duration of the internship.
Students will be given our target market and research the best digital marketing strategies to reach them. Once tactics are developed, students will use content creation software to then create social media ads, using the right social media tags, to reach our target market. The main goal is to reach our target market, increase our visibility to them and increase our program registration.
About the company
The Building Black Youth Foundation (B.B.Y.F.), is a not for profit children's organization and social enterprise, geared to providing children cultural based learning opportunities and educational support for Black/BIPOC(but not limited to) children/youth and families across Canada. B.B.Y.F. is starting with virtual Early Childhood Development programs, supports for families and learning opportunities specifically geared towards teaching an afrocentric uplifting curriculum, building self worth through learning ancestral and historical knowledge. Our mission at Building Black Youth Foundation(B.B.Y.F.), is to empower our Black/BIPOC(but not limited to) children/youth, help them build their self worth and self belief, through learning uplifting historical, cultural knowledge. We know that positive cultural reinforcement from a young age, greatly increases the process of building self worth within children, as well as supports leading them in the right direction towards a great future.