The Opening Door seeks to enhance its digital presence and audience engagement through strategic content creation and distribution. The project aims to develop compelling content for LinkedIn, newsletters, and the company website, including webinar summaries, blog posts, and engaging carousels. The goal is to increase newsletter subscribers, LinkedIn followers, and website traffic by leveraging well-crafted content that resonates with the target audience. Learners will apply their knowledge of digital marketing, content creation, and audience engagement strategies to produce high-quality materials. This project offers an opportunity to explore the intersection of content marketing and audience growth, focusing on creating value-driven content that aligns with The Opening Door's brand voice and objectives.

The project deliverables include a set of content pieces tailored for LinkedIn, newsletters, and the company website. Specifically, learners will produce at least five LinkedIn posts, three webinar summaries, two blog posts, and two carousel designs. Additionally, a brief report outlining strategies for increasing newsletter subscribers, LinkedIn followers, and website traffic will be provided. These deliverables will demonstrate the application of digital marketing principles and content creation skills.