Smartertech for Development Inc, is a company that harnesses technology for development and works with like minded technology platforms and partners.

Together with our marketing team, we would like students to design new promotional materials and tailor the digital information for this demographic. Students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.

Tasks include:

• Review our website and suggest ways to make it more interactive to the target group of companies that will need any kind of Administrative support in improving Organizational Behavior, provide professional development courses, marketing services and other such services
• Understand the customer demographic that we would like to reach.
• Recommend marketing tactics to attract new customers.
• Designing promotional material for various media.
• Multiple versions of marketing materials and testing them for comparison.

By the end of the project, students should demonstrate

• Recommendation of marketing tactics
• Design of promotional material
• Understand and connect to marketing opportunities in the digital space

Bonus steps would include:

• Creating and testing marketing materials

Final deliverables should include

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our services in the spaces that we work in
• Our current understanding of our proposed target market
• Input on the marketing strategy, problems or anything else the students might encounter
• Strategic thinking and resolving day to day problems in business