We hope to revamp our social media and email marketing content to attract more customers.

We would like students to help us create content that is aligned with our vision, mission, and sector.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s marketing goals and target market.
• Content idea generation based on our current content and market research.
• Recommending and designing new digital content not already used by our company.
• Editing video content.

By the end of the project, students should demonstrate:

• Understanding of our company’s short form content styles
• Understanding of factors affecting the quality of digital content
• Recommendations for improving existing digital content
• Recommendations and designs for new digital content

Final deliverables should include

• 25 edited videos OR
• 25 video content scripts

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and digital content
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.
• A thorough review and feedback process on every finalized step for the deliverables.