The goal of this project is to create a comprehensive digital marketing campaign for Pawsome Concierge, a company that offers pet caregiving and educational services tailored to the lifestyles of busy pet owners. The campaign should include strategies for increasing brand awareness, driving website traffic, and improving customer engagement.

By the end of the project, students should demonstrate:

- An understanding of the company’s mission, vision, and target audience.

- A comprehensive digital marketing strategy that includes tactics for increasing brand awareness, driving website traffic, and improving customer engagement.

- A detailed plan for executing the digital marketing strategy.

- An analysis of the results of the digital marketing campaign.

Final deliverables should include:

- A written report outlining the digital marketing strategy and plan.

- A presentation summarizing the digital marketing campaign results.

Pawsome Concierge, led by its founder and team, offers robust support to students working on digital marketing projects, providing direct access for questions, sharing presentations, past results, and all marketing materials. This comprehensive approach fosters practical learning, mentorship, and networking opportunities, enriching the students' educational experience.