Working with the students of the Competitor and Market Analysis program was both interesting and had valuable outcomes. The balance of directing students can be a bit of a challenge, but with good guidelines and regular check-ins, we all got to know each other a little, came to understand what was needed by each party (it's not just about what my company wanted - students need to fit their work to their program outline as well), and to proceed with work that benefitted us all. If you're flexible to work together, I'd recommend it!