Fall 2021 Marketing Communications Management
Timeline
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September 9, 2021Experience start
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September 11, 2021Situation Analysis
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September 17, 2021Project Scope Meeting
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September 18, 2021STP Analysis
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September 25, 2021Team Meeting
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October 9, 2021Consumer Behaviour Research Plan
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December 11, 2021Experience end
Timeline
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September 9, 2021Experience start
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September 11, 2021Situation Analysis
5% of your final grade. Report format with in-depth research support
-
September 17, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
September 18, 2021STP Analysis
5% of your final grade. Report format with in-depth research support
-
September 25, 2021Team Meeting
2.5% of your final grade. 1 mandatory team meeting. The Instructor will provide constructive feedback on the Situation Analysis and STP Analysis Reports
and questions will be asked to each student group. Group members must be prepared and actively participate in the meeting -
October 9, 2021Consumer Behaviour Research Plan
5% of your final grade
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October 23, 2021Strategy, 4 P’s & Implementation & Control Plan
5% of your final grade. Report format with in-depth research support
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November 16, 2021Marketing Plan Report
20% of your final grade. Maximum 15 single-spaced pages. Executive summary, table of contents, title page, appendices/exhibits & bibliography do not count
towards 15 page limit. Report format -
December 10, 2021Marketing Plan Report and Presentation
Students will present their final projects
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December 11, 2021Experience end
Experience scope
Categories
Marketing strategySkills
digital marketing sales & marketing marketing strategy data analysisLooking to elevate your organization, and bring it to the next level? Bring on students from Kwantlen Polytechnic University to be your student-consultants, in a project-based experience. Students will work on one main marketing communications project over the course of the semester, connecting with you as needed with virtual communication tools.
Students in this marketing communications course learn the essential marketing communications skills associated with strategic planning, briefing creative services, and delivering creative projects through a variety of traditional and contemporary marketing media. They learn how key messages and graphic standards are delivered effectively and consistently to achieve marketing communications objectives.
We are looking to partner with clients only in BC, Alberta, or Ontario (please only submit your project if you are located in one of these provinces).
Learners
Some final project deliverables might include:
- Students will submit a Marketing Communications Audit report including their research, analysis, insights, and recommendations. The report will provide a situation analysis, examination of the organization‘s marketing communications, and provide comprehensive recommendations.
- Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees. Students will also present their final projects to the client site via online presentations.
Project timeline
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September 9, 2021Experience start
-
September 11, 2021Situation Analysis
-
September 17, 2021Project Scope Meeting
-
September 18, 2021STP Analysis
-
September 25, 2021Team Meeting
-
October 9, 2021Consumer Behaviour Research Plan
-
December 11, 2021Experience end
Timeline
-
September 9, 2021Experience start
-
September 11, 2021Situation Analysis
5% of your final grade. Report format with in-depth research support
-
September 17, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
September 18, 2021STP Analysis
5% of your final grade. Report format with in-depth research support
-
September 25, 2021Team Meeting
2.5% of your final grade. 1 mandatory team meeting. The Instructor will provide constructive feedback on the Situation Analysis and STP Analysis Reports
and questions will be asked to each student group. Group members must be prepared and actively participate in the meeting -
October 9, 2021Consumer Behaviour Research Plan
5% of your final grade
-
October 23, 2021Strategy, 4 P’s & Implementation & Control Plan
5% of your final grade. Report format with in-depth research support
-
November 16, 2021Marketing Plan Report
20% of your final grade. Maximum 15 single-spaced pages. Executive summary, table of contents, title page, appendices/exhibits & bibliography do not count
towards 15 page limit. Report format -
December 10, 2021Marketing Plan Report and Presentation
Students will present their final projects
-
December 11, 2021Experience end
Project Examples
Requirements
Students in groups of 5-6 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.
Project examples that students can complete may include, but are not limited to:
- Marketing communications audit where research and analysis is conducted into marketing communication strategies. Students will perform a situation analysis, examine the marketing communications of the organization, as well as review positioning.
- applying the fundamentals of communication and design theory to a full range of contemporary marketing communication needs, demonstrating the differences driven by target audience, context and delivery method.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
It is preferred to have access to basic financial information such as an income statement or balance sheet ideal for several years.
Provide an opportunity for students to present their work and receive feedback.
Timeline
-
September 9, 2021Experience start
-
September 11, 2021Situation Analysis
-
September 17, 2021Project Scope Meeting
-
September 18, 2021STP Analysis
-
September 25, 2021Team Meeting
-
October 9, 2021Consumer Behaviour Research Plan
-
December 11, 2021Experience end
Timeline
-
September 9, 2021Experience start
-
September 11, 2021Situation Analysis
5% of your final grade. Report format with in-depth research support
-
September 17, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
September 18, 2021STP Analysis
5% of your final grade. Report format with in-depth research support
-
September 25, 2021Team Meeting
2.5% of your final grade. 1 mandatory team meeting. The Instructor will provide constructive feedback on the Situation Analysis and STP Analysis Reports
and questions will be asked to each student group. Group members must be prepared and actively participate in the meeting -
October 9, 2021Consumer Behaviour Research Plan
5% of your final grade
-
October 23, 2021Strategy, 4 P’s & Implementation & Control Plan
5% of your final grade. Report format with in-depth research support
-
November 16, 2021Marketing Plan Report
20% of your final grade. Maximum 15 single-spaced pages. Executive summary, table of contents, title page, appendices/exhibits & bibliography do not count
towards 15 page limit. Report format -
December 10, 2021Marketing Plan Report and Presentation
Students will present their final projects
-
December 11, 2021Experience end