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Master's Web Design & Branding Materials

MMC6936
Closed
University of Florida
University of Florida
Gainesville, Florida, United States
Kara Page
Instructor
(5)
3
Timeline
  • May 5, 2019
    Experience start
  • August 13, 2019
    Experience end
Experience
2/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Communications Market research Marketing strategy Visual arts
Skills
branding responsive design strategy marketing research
Learner goals and capabilities

Graduate-level student-consultants will build a responsive website and create branding materials for you to implement in marketing campaigns.

Learners
Any level
12 learners
Project
50 hours per learner
Learners self-assign
Teams of 3
Expected outcomes and deliverables

Final deliverables include:

  • A Situation Analysis.
  • A Logo Design Proposal.
  • A Branding Guide.
  • A Fully-Functioning Responsive Website.
  • A Campaign Plan Book.
  • Communications Designs (ex. letterhead, business cards, etc.).

The student-consultant teams will pitch their campaign plan to your organization at the end of the semester. You may select a winner to utilize their design work.

Project timeline
  • May 5, 2019
    Experience start
  • August 13, 2019
    Experience end
Project Examples

Starting in May, a class of 12 Master's-level student-consultants will spend over 600 hours working in pairs to strategically refresh your organization's brand and online presence.

Pairs will be guided by strategic research and client feedback channels to deliver a suite of marketing and branding assets for your organization.

Student-consultants will complete the following:

  • Redesign an existing logo or create a new logo.
  • Develop branding materials.
  • Provide research data and insights.
  • Design and build a fully-functioning responsive website.

Example project niches include, but are not limited to:

  • Nonprofits.
  • Startups.
  • Service businesses with booking engines.
  • Hotels with online reservations.
  • Restaurants with online reservations.
Companies must answer the following questions to submit a match request to this experience:

Submit all content - text, photos, announcements - at the start of the project period.

Be available for student questions and clarifications including a design consultation

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).