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Marketing Strategy

MKT 5310
Closed
Baylor University
Baylor University
Waco, Texas, United States
Ann Mirabito
Associate Professor of Marketing
(3)
1
Timeline
  • January 19, 2021
    Experience start
  • February 6, 2021
    Project Scope Meeting
  • April 21, 2021
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Communications Market research Marketing strategy
Skills
digital marketing competitive analysis marketing strategy sales & marketing research
Learner goals and capabilities

This Spring, MBA graduate student consultants from Hankamer School of Business working in teams of five will apply their knowledge in marketing to helping your organization seize an opportunity and develop a strategic marketing plan. The students will use marketing research, strategy, digital promotional tools and marketing analysis. The final deliverable will be an oral report and presentation slide deck.

Learners
Graduate
Any level
30 learners
Project
30 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Students will deliver a business style presentation and deck including their research, analysis, insights, and recommendations.

Project timeline
  • January 19, 2021
    Experience start
  • February 6, 2021
    Project Scope Meeting
  • April 21, 2021
    Experience end
Project Examples

Examples include but are not limited to:

  • Competitive analysis to identify your unique value proposition. Review your competitors. Interview customers or people similar to your customers. Illustrate your competitive differentiation with a perceptual map.
  • Marketing strategy review: Providing recommendations on methods you can use to leverage and improve your marketing strategy, based on your organization's budget and objectives.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups and create a cult following.
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy
Linked templates
Strategic Prospecting Plan View all
Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Attend final presentation and offer students' feedback on strengths and limitations of their work.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Attend a kickoff class meeting via Zoom to tell students about your company and your goals for the project.