Cambrian College
Log in Sign up

Strategic Marketing

UCRX2021
Closed
University of California, Riverside Extension
University of California, Riverside Extension
Riverside, California, United States
Steve Fritzenkotter
Steve Fritzenkotter
Instructor / Course Developer
(1)
5
Timeline
  • January 19, 2021
    Experience start
  • January 27, 2021
    Project Scope Meeting
  • March 1, 2021
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Communications Market research Marketing strategy
Skills
business consulting digital marketing marketing strategy
Learner goals and capabilities

Students at the University of California, Riverside Extension program are available to conduct a marketing project to achieve a strategic goal for your organization. This semester students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners
Continuing Education
Any level
15 learners
Project
30 hours per learner
Learners self-assign
Teams of 3
Expected outcomes and deliverables

Example deliverables are:

1. PowerPoint presentation to the organization (10-15 minutes)

2. Business-style report containing recommendations and action items for the organization. The following elements will be included:

  • SWOT Analysis
  • Market Segmentation (Demographic, Psychographic required) Develop the Persona
  • 3 Competitors identified
  • Research strategy (opened and closed question samples).
  • Consumer Behavior Principles
  • Product Positioning Scale
  • Product Life Cycle
  • Perceptual Map
  • Market Entry Strategy including Place
  • Pricing Strategy
  • Selling Strategy (if applicable)
  • Search Engine Marketing Strategy
  • Social Media Strategy
  • Reputation Management Strategy
Project timeline
  • January 19, 2021
    Experience start
  • January 27, 2021
    Project Scope Meeting
  • March 1, 2021
    Experience end
Project Examples

Student consultants can work on a range of strategic marketing issues, such as:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.
Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.