Industry/Market Research and Analysis - New Products, Services, Ventures
Timeline
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November 7, 2020Experience start
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November 22, 2020Project Scope Meeting Report - Industry Definition
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December 9, 2020Data Collection Reflection Video
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January 16, 2021industry analysis completed
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January 22, 2021primary data collection protocols defined
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March 6, 2021Data analysis and synthesis complete
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March 6, 2021Experience end
Timeline
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November 7, 2020Experience start
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November 22, 2020Project Scope Meeting Report - Industry Definition
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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December 9, 2020Data Collection Reflection Video
Describe what worked and didn't work doing primary research. What did you learn?
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January 16, 2021industry analysis completed
Students complete the secondary (macro) data collection for industry assessment.
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January 22, 2021primary data collection protocols defined
based on the project objectives and outcomes of the industry assessments the students will develop UX observation, interview and/or questionnaire protocols for data collection.
-
March 6, 2021Data analysis and synthesis complete
Final report submitted with the primary and secondary research, data analysis and recommendations.
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March 6, 2021Experience end
Categories
Market research Product or service launch Social sciencesSkills
competitive analysis business strategy consulting marketing strategy researchMMIE808 is a market research project, where students explore a particular market or customer pain point in order to deliver recommendations for future action. Students do a deep dive into an industry to analyze the macro trends within a particular market. They do secondary research to determine the size and attractiveness of the industry and primary research to explore a particular opportunity or pain within that market. The final outcome of the exercise is a detailed market analysis report.
The final deliverable is a market report, that will include:
- executive summary
- brief outline of the project objectives and outcomes
- industry analysis (macro trends, competitive forces, industry attractiveness)
- primary data collection method
- analysis of data
- synthesis of findings
- recommendations for future action
- limitations and conclusions
Project timeline
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November 7, 2020Experience start
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November 22, 2020Project Scope Meeting Report - Industry Definition
-
December 9, 2020Data Collection Reflection Video
-
January 16, 2021industry analysis completed
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January 22, 2021primary data collection protocols defined
-
March 6, 2021Data analysis and synthesis complete
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March 6, 2021Experience end
Timeline
-
November 7, 2020Experience start
-
November 22, 2020Project Scope Meeting Report - Industry Definition
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
December 9, 2020Data Collection Reflection Video
Describe what worked and didn't work doing primary research. What did you learn?
-
January 16, 2021industry analysis completed
Students complete the secondary (macro) data collection for industry assessment.
-
January 22, 2021primary data collection protocols defined
based on the project objectives and outcomes of the industry assessments the students will develop UX observation, interview and/or questionnaire protocols for data collection.
-
March 6, 2021Data analysis and synthesis complete
Final report submitted with the primary and secondary research, data analysis and recommendations.
-
March 6, 2021Experience end
Project Examples
Students can explore a variety of company defined market research tasks.
Topics range from, but are not limited to:
- exploring customer brand perceptions
- validating market demand and size
- future proofing a venture/project opportunity
- testing the minimum viable product with a customer base
- exploring future opportunities within company defined markets
- new products, services, customers or ventures
- design thinking or UX research: assumption testing, experiments and user observation, interviews, and insights
Companies are invited to submit the projects up until October 3 2020. Students will connect with the companies to discuss their needs and align their expectations after that. The projects will officially launch on November 8th and finish on March 1 2021.
Companies must answer the following questions to submit a match request to this experience:
Assess the student for possible internship or job opportunities, and provide a reference if pleased with the students work.
Introduce the student to any contacts needed to complete the project.
Provide a dedicated contact person who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Timeline
-
November 7, 2020Experience start
-
November 22, 2020Project Scope Meeting Report - Industry Definition
-
December 9, 2020Data Collection Reflection Video
-
January 16, 2021industry analysis completed
-
January 22, 2021primary data collection protocols defined
-
March 6, 2021Data analysis and synthesis complete
-
March 6, 2021Experience end
Timeline
-
November 7, 2020Experience start
-
November 22, 2020Project Scope Meeting Report - Industry Definition
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
December 9, 2020Data Collection Reflection Video
Describe what worked and didn't work doing primary research. What did you learn?
-
January 16, 2021industry analysis completed
Students complete the secondary (macro) data collection for industry assessment.
-
January 22, 2021primary data collection protocols defined
based on the project objectives and outcomes of the industry assessments the students will develop UX observation, interview and/or questionnaire protocols for data collection.
-
March 6, 2021Data analysis and synthesis complete
Final report submitted with the primary and secondary research, data analysis and recommendations.
-
March 6, 2021Experience end