Individual students will act as a consultant, spending 15-20 hours per week for 8-10 weeks, developing a marketing plan unique to your organization.

Students will submit a 5-page report identifying their recommendations and subsequent implementation plan with a fully costed budget and forecasted incremental revenue expected. They will also do a 45-minute presentation of their findings to you, in person. Students are graded on the feasibility and realistic nature of their recommendations, as well as the potential value they create for your organization.