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International Marketing

Marketing Mangagement
Closed
University of California, Riverside Extension
University of California, Riverside Extension
Riverside, California, United States
Steve Fritzenkotter
Steve Fritzenkotter
Instructor / Course Developer
(1)
5
Timeline
  • July 1, 2024
    Experience start
  • August 20, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Small to medium enterprise
Food & beverage, Consumer goods & services, Liquor, wine & spirits
Categories
Market expansion
Skills
marketing strategies presentations business-to-consumer
Learner goals and capabilities

The ideal project for is for international student teams to focus on would be a firm that markets B2C products or services internationally, or a start-up who would like to explore doing so. Student teams will examine the current marketing strategy, or create one, and/or offer plans to expand current segmentation.

Learners
Certificate
Intermediate levels
15 learners
Project
11 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

Students would apply course concepts to the firm's strategy, assess the current market plan (if any), and offer additional or alternative strategies. The final deliverable will be graded team presentations at course end.

Project Elements

Project timeline
  • July 1, 2024
    Experience start
  • August 20, 2024
    Experience end
Project Examples

Ideally student teams would like to focus on consumer type products. B2C are normally the most understandable offerings. See the attached document for the lest of deliverables.

Project Elements

Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer key questions should they come up from students in a timely manner for the duration of the project.